Colour & Cash – A Match Made in Heaven


Colour & Cash – A Match Made in Heaven

How colour matching can support your brand and boost product appeal.

We regularly invite our customers to Creations, our onsite colour match suite, so we can efficiently and accurately develop the right colour masterbatch for their brand and product. It sounds pretty straight forward on the face of it and you would be forgiven for thinking we do this to show off our manufacturing prowess but Creations exists simply because we love meeting people as much as we love making colour! We get a real buzz out of fulfilling our customers’ needs by developing a colour or special effect masterbatch that makes their product stand out, turn heads and drive sales.

People and colour are intrinsically linked. We are all turned on by cool colour trends and eye-catching effects. Yet we are also fickle and, in time, a sell-out shade will become a has-been hue, which is why so many leading brands invest in continual colour management. Creations is a place where you can to just that. Colour sells and by investing in the process, you could get a better overall return on your product sales.

By working with you face-to-face, we can see how you instantly respond to the fruits of our labour. We can immediately tell whether you are attracted to or repelled by a particular colour and, likewise, you feel excited or indifferent about a special effect. Whilst every member of our team is highly skilled in colour management and you can be sure your project is in safe hands, it’s also good to know that we’re a pretty down-to-earth bunch. There are no egos here; we are focused entirely on your brand and sales objectives. This approach ensures you always get the right product at the right price when you need it.

In an increasingly competitive marketplace, retailers and manufacturers have to continually innovate to maintain their customers’ attention and loyalty. Our R&D teams stay abreast of all the latest trends across multiple market sectors – marble effects in homewares are in big demand, if you’re interested – and our sales team can offer you the advice you need when deciding how to position your product to the masses.

If you are already a customer of Silvergate Plastics, you will already be familiar with Chris, Paul or Emma from our Sales Team, so there will always be a friendly face here to greet you when you visit. Lisa, our New Sales & Product Development Coordinator, will be on hand to help coordinate the development of a your custom colour masterbatch and our Technical Manager, Mark will be available to answer any queries you may have about product performance. This collaborative approach will ensure you get the very best from our team.

We understand how challenging it can be to take time out of your daily operations to work remotely on product development. To make life easier, we provide a guest Wi-Fi service, comfortable break-out area and regular refreshments so you can keep in touch with your customers and colleagues throughout the day.

If you would like to know more about Creations and how you could benefit from working directly with our colour technicians, please visit You can make a booking via our website, or call us on 01978 661 496. We look forward to working with you to boost your brand appeal and make your products stand out!

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