What Motivates You to Buy?


What Motivates You to Buy?

By Sandy Bergeson

When I took over the role of Managing Director here at Silvergate Plastics, the first thing I wanted to promote was our fantastic team of friendly, approachable and engaging people. On the whole, the plastics industry is predominantly focused on the product and every man and his dog claim they can manufacture the best one! So, amid all the jostling for a place on the best product podium, noise about latest innovations and investments, and of course claims about lowest prices, I’d like to know what really drives you to buy.

I believe the answer is and always should be “people”. We’re lucky here at Silvergate because we have a team of proactive, diligent and above all caring individuals who have our customers’ best interests at heart. It goes without saying (ahem) that our product is the bees’ knees but that is really only possible because of the efforts of our happy and diverse workforce.

Our clever bods in the tech department are busy getting their geek on whilst our smiley sales team are true colour champions and will always go the extra mile for our customers. Everyone else, from our masterbatch processors to our compliance and admin teams, is committed to getting the job done as efficiently and effectively as possible.

Emma Cank, our Sales Executive, nailed the point when she recently said:

“Everyone here seems to instinctively understand the importance of offering a friendly, organised and responsive service to our customers, regardless of the complexities of their requirements. I’m really proud to be part of a company dedicated to truly engaging with its customers so both parties can enjoy a mutually beneficial relationship.”

So, if you want a high-performance product, you could ask us or our competition. You could waste time trying to get the best possible price. However, if you want a really great customer experience with our friendly bunch, come and visit us in Creations, our onsite colour match suite or, if it’s easier we’ll come to you! If like me, you believe relationships drive real results, please get in touch today! 

If you would like to learn more about Creations and colour matching, please visit http://ow.ly/NDIQ50vpvfY. To book your visit to Creations, please call 01978 661 496.

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